Demand for significantly faster performance for ad hoc queries, advanced analytics, and business reporting is intensifying every day - putting businesses at risk. Transactional systems weren’t designed for analytics, so how can they keep up?

Claudia Imhoff, noted business intelligence (BI) expert and BeyeNETWORK.com author and blogger, will get straight answers from two people who know how to put a column-based architecture into practice - and who also know the significant difference it can make in database performance and scalability.

Scott Smith, Director of Data Warehouse Operations with ComScore, Inc., depends on this technology to deliver industry-unique measurement of Internet usage, such as online surfing and buying behavior and preferences.

Irfan Khan, VP and CTO with Sybase, the leader in the column-based database market, has a deep understanding of the technology advantages and knows firsthand why more and more companies like ComScore are adopting a column-based solution. 

Attend this session with the experts and learn:  

• How column-based technology is optimized for fast reporting and decision support
• What you should know about evaluating various column-based solutions 
• Why traditional row-oriented databases that excel at transaction processing aren’t optimized for analytics and reporting

Don’t miss this opportunity to learn about column-based technology from people who know. They may give you a whole new perspective on staying ahead of business demands - and the competition.

Register now!